At a glance
- Age
- 38
- Born
- August 18, 1988
- From
- Towson, Maryland, USA
- Lives in
- Las Vegas, Nevada, USA
- Nationality
- American-Iranian
Biography
Alex Hormozi is an Iranian-American entrepreneur, investor, author, and business educator best known for co-founding Acquisition.com with his wife, Leila Hormozi.
After graduating magna cum laude from Vanderbilt University with a degree in Human & Organizational Development focused on corporate strategy, Hormozi worked as a management consultant before entering entrepreneurship. In 2013, he opened his first brick-and-mortar business and grew his gym operation to six locations within three years.
He later transitioned from operating gyms to helping other gym owners improve and scale their businesses. After working directly with more than 32 brick-and-mortar businesses, he developed the system that became Gym Launch, a licensing business that expanded rapidly. During the same period, Hormozi and his team built businesses across software, services, e-commerce, and brick-and-mortar industries, generating more than $120 million in cumulative sales.
In 2020, Hormozi shifted from day-to-day CEO roles toward investing and co-founded Acquisition.com. The company invests capital and operational expertise into founder-led businesses, with Hormozi focusing heavily on customer acquisition, monetization, sales, marketing, and scalable business systems. Acquisition.com states that its portfolio has grown to more than $500 million in enterprise value.
Hormozi has also become a prominent business author and content creator. His books include $100M Offers, $100M Leads, and $100M Money Models. Through books, podcasts, videos, and social media, he teaches entrepreneurs how to create stronger offers, acquire customers, increase lifetime value, improve profitability, and build scalable organizations.
He is also involved with Skool, where his current official profile identifies him as a co-founder, alongside his role as Managing Partner of Acquisition.com.
After graduating magna cum laude from Vanderbilt University with a degree in Human & Organizational Development focused on corporate strategy, Hormozi worked as a management consultant before entering entrepreneurship. In 2013, he opened his first brick-and-mortar business and grew his gym operation to six locations within three years.
He later transitioned from operating gyms to helping other gym owners improve and scale their businesses. After working directly with more than 32 brick-and-mortar businesses, he developed the system that became Gym Launch, a licensing business that expanded rapidly. During the same period, Hormozi and his team built businesses across software, services, e-commerce, and brick-and-mortar industries, generating more than $120 million in cumulative sales.
In 2020, Hormozi shifted from day-to-day CEO roles toward investing and co-founded Acquisition.com. The company invests capital and operational expertise into founder-led businesses, with Hormozi focusing heavily on customer acquisition, monetization, sales, marketing, and scalable business systems. Acquisition.com states that its portfolio has grown to more than $500 million in enterprise value.
Hormozi has also become a prominent business author and content creator. His books include $100M Offers, $100M Leads, and $100M Money Models. Through books, podcasts, videos, and social media, he teaches entrepreneurs how to create stronger offers, acquire customers, increase lifetime value, improve profitability, and build scalable organizations.
He is also involved with Skool, where his current official profile identifies him as a co-founder, alongside his role as Managing Partner of Acquisition.com.
Businesses & brands
-
Acquisition.com
— Founder
Partner Investment and business-growth company that partners with founder-led businesses to scale revenue and enterprise value.
-
Skool.com
— Co-Founder
Online community and education platform for creators, businesses, courses, memberships and events.
-
Gym Launch
— Founder / Former Owner
Gym growth and licensing company that helped gym owners improve customer acquisition, sales and profitability.
-
Prestige Labs
— Owner
Owner Supplement and nutrition brand created alongside Hormozi's fitness-business ecosystem.
-
A.L.A.N.
— Co-Founder / Former Owner
Software company created to support lead generation and customer acquisition; later exited through an all-stock transaction.
Known For
• Co-founding Acquisition.com • Authoring $100M Offers, $100M Leads and $100M Money Models • Founding and scaling Gym Launch • Customer acquisition and monetization strategies • The “Grand Slam Offer” framework • Business scaling, sales and pricing education • The Game w/ Alex Hormozi podcast • Building and exiting multiple companies • Business and entrepreneurship content on YouTube and social media • Partnership and involvement with Skool
