Kylie Jenner

Most people who come across Kylie Jenner encounter the business first: cosmetics, branding, and the marketing of products to a young audience. That is the work she is best known for, and it grew out of a career that has run simultaneously as model, fashion designer, entrepreneur and influencer.

She was born in Los Angeles on 10 August 1997, and her working life has been built across the platforms that came of age at the same time she did. The pattern in her output is the combination of commercial ambition with a feel for public tone — testing ideas across different formats and audiences, and treating attention as something to be managed rather than simply accumulated. Collaborations, causes and campaigns have made up much of the visible portfolio.

The setbacks and controversies that come with operating in a crowded media environment have been part of that record too, and the accounts of her career tend to describe them as adjustments rather than exits. Alongside the finished products, the digital trail includes drafts and unpolished moments, which is part of why her example gets cited by people trying to understand how creative work and commercial viability sit together. Her own site is kyliejenner.com.